Mayor Purzycki Shares News About the Delaware Office of Highway Safety's SoberLift Campaign
Wilmington Mayor Mike Purzycki participated in a news event today at Kelly's Logan House in Trolley Square in support of the Delaware Office of Highway Safety's second SoberLift campaign to help raise awareness and reduce drug and alcohol-related traffic accidents over Super Bowl weekend. The Mayor is pleased to share the following OHS news release about this successful and important program.
Office of Highway Safety Tackles the Big Game with SoberLift Campaign
Aggressive awareness and action campaign aims to lower the number of DUIs and ensure that more Delawareans arrive alive
DOVER, De. (January 25, 2019) – Building on the momentum of a successful campaign during the summer of 2018, the Delaware Office of Highway Safety (OHS) is continuing its partnership with the ridesharing company Lyft® this winter with SoberLift. Recognizing that celebrations surrounding the “Big Game” weigh heavily on drug and alcohol-related traffic accidents, OHS is taking aggressive action to heighten awareness of the consequences of driving under the influence as well as to prevent accidents from happening.
The Soberlift program will begin on Saturday, February 2 at 8 PM and run through Monday, February 4 at 2 AM. At the core of the program’s efforts to motivate safe driving practices,SoberLift will provide discounted Lyft vouchers* (maximum value of $15) for individuals who want a safe ride during the campaign period. To participate in the program, individuals simply need to text “Soberlift” to 99000, which will provide them with a redeemable discount code for their rides. This potentially lifesaving opportunity will be available throughout the entirety of New Castle County.
“The SoberLift program instituted over the summer provided such powerful results in terms of generating important awareness and people taking advantage of the Lyft® vouchers that we wanted to take it to New Castle county this time,” said Christopher Klein, Acting Director, Delaware Office of Highway Safety. “With one of the main priorities of the Office of Highway Safety being to reduce crashes and fatalities on Delaware roadways, SoberLift has become an important program to our mission. We are especially grateful to be able to offer heightened awareness and alternatives to driving under the influence during a time of increased risk on the roadways.”
OHS will kick off their second SoberLift program with a press event at Kelly’s Logan House in Trolley Square on Wednesday, January 30. Campaign advocates present to show their support of the effort will include: New Castle County Executive, Matthew Meyer, Wilmington Mayor Michael S. Purzycki; Delaware Department of Safety & Homeland Security Cabinet Deputy Secretary, Kimberly Chandler; Statewide Operations Supervisor for the Division of Alcohol & Tobacco Enforcement, Lt. James Diana; local law enforcement and first responders. Campaign sponsors include: Breakthru Beverage DE, Allstate, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C).
“The local restaurant and bar scene is thriving in Wilmington, and so it’s a great time to promote wise personal decision-making along with urging folks to enjoy themselves and have fun,” said Mayor Purzycki. “Initiatives such as this one from OHS bring much-needed awareness to a critical issue. We are appreciative that the program is being implemented in Wilmington, and we are happy to support efforts that promote safety first.”
In 2017, 10,874 American lost their lives in alcohol-related traffic crashes. In Delaware specifically from 2014 – 2018 during “Big Game” weekend, there have been 131 DUI arrests, 40 DUI crashes, and 25 DUI injuries.
OHS recognized that making SoberLift a truly successful campaign would require a joint effort by key influencers and that wish has come to fruition.
Cynthia Cavett, Marketing Specialist and Public Information Officer for the Delaware Office of Highway Safety added, “Our local businesses and organizations have really supported this effort and I wanted to thank all of our sponsors. Their financial support and enthusiasm for generating awareness of the campaign are what makes the Lyft® rides possible.”
For more information, please visit http://www.arrivealivede.com/, or visit us on Facebook (@highwaysafetyde), Twitter (@highwaysafetyDE), and Instagram (highwaysafetyde).
*The number of daily codes available will be limited. One code per Lyft® account.
About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.